Top 5 Maps and Navigation Apps in the UK Q1 2023

In Q1 2023, the top 5 Maps and Navigation applications in the United Kingdom exhibited varied performance trends across downloads, revenue, and active users. Here’s a closer look at the data gathered by Sensor Tower.

OS Maps: Explore hiking trails showed a notable fluctuation in weekly revenue, starting at around $102K at the end of December and peaking at approximately $145K in mid-January. The app maintained a consistent download rate, hovering around 14K per week, with a slight peak at 23.2K in the last week of December. Active users saw a gradual increase from 40.2K to 47.4K throughout the quarter.

TomTom GO Navigation experienced steady growth in revenue, starting at $33.5K and ending at $41.3K by the last week of March. Weekly downloads ranged between 7K and 9.8K, with active users consistently around the 31K to 34K mark, peaking at 34.3K in mid-March.

Circuit Route Planner maintained stable revenue around the $22K to $25K range throughout the quarter. Downloads started at 2.6K, with a slight decrease to around 2K by the end of March. Active users remained fairly consistent, around 5.9K to 6.6K, showing a slight decline towards the end of the quarter.

Navionics® Boating saw a progressive increase in revenue, starting at $8.7K and climbing to $14.8K by the end of March. Weekly downloads were modest, starting at 420 and increasing to 764. The app also saw a steady rise in active users, from 976 to 1.3K over the quarter.

Lastly, CoPilot GPS Navigation showed a varied revenue pattern, starting at $4.6K, peaking at $7.6K in early January, then stabilizing around $4.5K to $7.1K. Downloads ranged from 300 to 600 weekly, and active users remained around 900 to 1.1K throughout the quarter.

These insights underscore the dynamic nature of the Maps and Navigation app market in the UK. For more detailed insights and data, visit Sensor Tower.